Sri Lanka awarded with “Back on the Map” special award for its remarkable tourism bounce back at the Wanderlust Reader Travel Awards 2020 in London.
Wanderlust is the UK’s leading independent travel magazine, delivering inspiration and advice to travellers on unique and enriching travel experiences since 1993.
It further says – At the beginning of 2019 Sri Lanka was on a high. Dominating ‘where’s hot for this year’ lists, and placed in the top ten of these very awards, it seemed the dazzling teardrop isle was THE destination du jour. And then, in April, a series of terrorist attacks targeting churches and luxury hotels saw 250 people killed and the flourishing tourist industry left in tatters.
Travel advisories were issued, trips were cancelled. It was a devastating blow for a country where tourism brings in around $4.4 billion a year – the industry is the country’s third-biggest foreign exchange earner.
But Sri Lanka rallied. Arrests were made, do-not-travel warnings were swiftly downgraded and hotel rates slashed. The message that the country was open for business – at a great price – was loudly disseminated.
Tourist numbers are still down, but bounce- back has been encouraging. Much of that is down to travellers themselves wanting to show their support, being eager to return. And with good reason: Sri Lanka, with its cultural richness, dazzling beaches, rolling hills and tea plantations, exquisite food, warmth, colour, charm and some of the best safaris outside of Africa, is too good to stay off the radar for long.
Sri Lanka’s tourism and travel achievement in 2020
🏆 Sri Lanka listed as the BEST country to travel in 2020, The Times UK
🏆 Sri Lanka listed in 20 best country to travel to in 2020, travel publication Conde Nast Traveler.
🏆 Sri Lanka included for six best places to visit in Asia for solo female travelers.
🏆 Sri Lanka listed in CNN Travel’s 20 best places to visit in 2020